C84 audits look at specific phrases, words or brands, and then discover opportunities or create content for those audiences

C84 audits mean understanding and learning what is happening in the world outside the business to increase one’s ability to compete with existing and potential new competitors. It embraces the entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data.

It means learning as soon as possible, about one’s external environment including one’s industry and relevant competitors.

How we audit

  1. Choose which competitors to analyze
  2. Choose what to monitor
  3. Choose the tools

1. The targets to analyze

3 categories of competitors are chasing the same market:

  1. Direct competitors offer the same product as you.
  2. Indirect competitors target the same need with a different product.
  3. Replacement competitors compete for the same budget.

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2. The patterns to monitor

One benefit of real-time competitor analysis is we’ll know when they launch new campaigns and products. It goes without saying that if a competitor produces something exciting or innovative, we need to know right away.

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3. The tools

We use web tracking, social listening tools and monitor backlinks to find sources that link to the competition.

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1. Crawling reports

We crawl the web, social media, and premium databases for reports, collecting information about your clients´ needs and competitors´ value propositions. You understand disruptive threats, new technologies, and your competitor’s strategy on a local level.

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2. Expert Interviews

We interview buyers, competitors, users. We talk to the key stakeholders to understand their expectations and experiences with existing product and service concepts. We identify areas that are suffering from too many suppliers and underserved areas, still open for attractive new entrants

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3. Social Audits

Our social web audits deliver updates about any individuals, product or company mentioned on the real-time web. Powerful filters and search functions allow us to monitor and target your audience as individuals and deliver with precision.

/ De-constructing Twitter & Co.

We monitor what people are talking about within your community and the whole of Twitter by searching for a hashtag, keyword or URL. You can use this as a way of targeting specific users which can then be followed or added to a list where their tweets can be monitored. You also have the option to view detailed stats about these users such as the languages they speak, their level of influence and their interests. If you choose to target and engage with these users you can also create the Best Time to Tweet report to make sure your tweets reach the maximum audience.

/ Hashtags

Hashtags can be monitored to find people talking about something related to your industry who may be interested in your business. These users can then be added to a list and engaged with. Using popular hashtags in your tweets can increase your reach so it is useful to be able to see if your target audience is using them. Hashtags can also be used to find people tweeting about an event you are hosting or going to allowing you to interact with them beforehand.  Similarly to hashtags, we can also monitor who has been tweeting a specific word or phrase e.g. your brand name, the name of one of your products or one of your competitor’s names and use this as a way of finding users to engage with. You have the option to perform a geolocated search to find users nearby tweeting about a certain subject.

/ URLs

We can also show you, users who are talking about or showing an interest in a URL, for example, a news story related to your industry or those users who are sharing your content e.g. blog articles. Again these users can then be targeted by you

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Need Help?

C84 can balance the right mix between done-for-you and coaching,

Done For You: You hire the service, we do the job.

Coaching: we help you do the job. This is a paid mentorship program, where we guide you through sessions, delivered over the web.

If you’d like to contact us, email hello@c84.io or, if you’d prefer to talk in-person, use our online scheduler to schedule your meeting. Axel Hoehnke will be your point of contact. | Client Testimonials