The Atlas Solutions story and milestones
Measure, target, and optimize ads across any digital channel
2013 – Facebook acquired Atlas from Microsoft and relaunched it in late 2014. Atlas operates independently of Facebook and is sold separately from Facebook’s ad products.
By relying on anonymous Facebook identifiers, Atlas can measure whether individual users were exposed to digital ads across devices, correcting the limitations of cookies, which rarely correspond one-to-one with individuals and don’t work on mobile.
Atlas has an especially strong advantage on mobile. Atlas mobile-ad measurement can access 50% of all user time-spend on mobile, and has the potential to measure three out of every five mobile minutes already in 2015.