Done-for-you listening

Listening is a Superpower

C84 offers Search and Social Listening and Business Development.

Not sure, what you want to do next?

C84 done-for-you listening

What does C84 Listening mean and why does it matter?

1 - What does C84 Listening mean?
2 - Why does C84 Listening matter?
3 - How can C84 Listening help?

C84 Listening means learning as much as possible, as soon as possible, about the industry in general and customers, competitors, distributors, technologies in use. It includes analytics from corporate websites, blogs and forums, and other sources

To remain competitive, enterprises must adapt their business models, establish specialist data science teams and rethink their overall strategies to keep pace with the competition. Gartner

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At least 40% of all businesses will die in the next 10 years... if they don’t figure out how to change their entire company to accommodate new technologies. John Chambers, Chairman of Cisco System

C84 Listening gives you these insights. We tell you about your competitors' initiatives, client base, and hopes, and fears of their client base. We listen to what the brands and individuals ask search engines and tell their social followers.

Search Listening Social Listening Funnel.png

Why Search Listening?

April 8, 2020

I’m extremely fascinated by the opportunity to leverage billions of individual data...

About Listening

Web Search - Search Listening

We analyze what people ask search engines. And we can tell you what brands and individuals tell their social followers. You will understand your competitors' initiatives, client base, and hopes, and fears of their client base.

Social Search - Social Listening

Social Listening relies on publicly accessible data and connects to forums and social networks. Brand names, stock market prices, and shareholders are public information as the product names, price lists, and ratings in the shops.

Inhouse Intelligence

We include available inhouse research to speed up the process and align with your existing database structure.
Senior stakeholder interviews are conducted by an Executive Consultant.

Delivery Format

We take care of the data collection and support our clients in schedule zoom calls seven days a week.
Airtable allow us to jumpstart, even when not all stakeholders are using the same cloud system.

Confidentiality

The Parties agree that the cooperation is subject to common confidentiality terms and conditions. Access to information of a personal or business nature, which is not meant for public consumption, or is not already available in the public domain, should be restricted to those persons for whom it is required for the fulfillment of their duties under this agreement.
The parties also agree that the cooperation in itself is of a confidential nature and no information concerning the agreement should be made available to a 3.rd party unless specifically agreed to in writing by both parties.

Delivery Time

Standard Delivery Time is defined in working days (usually Monday - Friday). 5 Days mean that meetings can be scheduled on 5 individual days. Overall project delivery is capped to 14 days.

Deliverables

e.g. Solution & Value Proposition Synopsis
e.g. Ideal Customer Profile, Ideal Partner Profile,
e.g. Complete profiles of each potential partner, basic address details, key contacts, size, market coverage, market share, customer profile, limited financials, key partnerships ...

Guarantee

Done-For-You means: we will ask you what´s needed, but do our “little magic” at our own pace.
We conduct immediate post-mortems after each delivery and you don´t pay for what you don´t like

Requirements

The following resources must be provided by our client to ensure successful completion of the mission:

Briefing protects us from working against the wrong objectives.
Scheduled Progress Review Meetings to tackle issues when required.
Financial details and payments pre-agreed and working smoothly

Terms & Conditions

Governing Law and Legal Venue.

This Agreement and any matters arising out of or relating to it shall be governed by and construed in accordance with German law. Any dispute or claim arising out of or in connection with this Agreement or the termination or invalidity thereof shall be settled by the Maritime and Commercial Court in Hamburg.

Listening Use Cases

Many global companies have brilliant expertise in their home-turf but little understanding of their target market. One reason can be an expansion into an unfamiliar region, with a different culture and legal requirements. > .

1 - Discover an underserved market niche
2 - Find buyers looking for your products
3 - Find opinion leaders in any market
4 - Understand your competitors
5 - Understand their customers
6 - Understand their partners

Discover the opportunity. Where is the blue ocean, that arises from threats like the coronavirus? We are monitoring search traffic volume (-Google Trends) and user intent (AnswerthePublic). Statista and Premium Research gives us the latest facts.

With everybody sharing their latest thoughts and buys on social media - we can find them on Instagram or Twitter.

We easily find them on Twitter, Facebook - Linkedin Industry Groups, read their their articles on Quora, Forrester, Gartner and meet them in person on Xing or again LinkedIn.

Same process - same outlets - plus their investor reports and some interviews. Did C-Level leave the company or did a shareholder sell? How good is their development team?

Same process - same outlets - maybe interviews with clients they have recently lost. Maybe they just have the same shareholders or went to the same university.

Same process - same outlets - maybe interviews with partners they have recently lost. Are they competition in other businesses? => Checklist: Conflict of Interest

Listening Services

Another use case is a cross-industry threat. Even if you the global market leader in automotive, you don´t necessarily understand the pitfalls that arise from open stack software services. Like so many other famous fails, you may forget to take these competitors seriously.

Reasons For Failure

The main reasons for failure are according to CB Insights: Financial returns not coming quick enough – Overly ambitious business plan– Marketing in the

1- Data Collection 🕷
2 - Sanity Checks 💻
3 - Expert on Demand

C84 Data Collection in Vertical Search Engines 🔒

C84 Data Collection in Forums & Communities 🕷

C84 Interviews with Execs or Tech Experts 👨‍💻

C84 - Manual Sanity Checks 👨‍💻

C84 - builds reporting and contacts you. 🚀

This project phase may take 5-14 workdays
(depending upon the nature of the task).

Flash Consulting. C84 will support you in private calls seven days a week and wherever you are.

Activity Reporting against agreed templates means that the delivery format can be a customized airtable and triggered alerts. If you need special assistance, we can help you with private Zoom calls. This Service is only open to active clients. 🖥

Inspirational Work

How can we help you?

About our Services

Testimonials

References

Not sure what you want to do now?

Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap. He negotiated the e-commerce pilot with one of the largest German media houses and a California based e-commerce specialist.

Axel has worked with Digital Envoy for several years. Axel is very hardworking and results driven, and is always focused on providing top notch service. He has proven to be a valuable resource for our company

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions, is truly impressive. And, he’s a great human being and a pleasure to work with!

Axel´s expertise significantly improved the efficiency of our product road mapping, marketing, and sales automation process and finally helped us in achieving harsh deadlines. We are delighted by his proactive client support and have experienced Axel as a loyal and trusted partner. I can only wholeheartedly recommend Axel to you as a business consultant and I hope you can enjoy the equally impressive benefit from his work as we do at Swiss Crypto Exchange

Contact

Axel Hoehnke

Axel is based in Hamburg. Reach him on LinkedIn or Xing or schedule a conversation with Calendly

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Listening is a Superpower

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C84 done-for-you listening

Why Search Listening?

About Listening