We combine the power of Search Listening and
Social Listening

What makes us different?

We are working at the ad tech and legal forefront for 20 years

No bias – No conflict of interest – if any researcher has actual data – we start from there. Our Service Delivery comes as management presentation, custom databases and scheduled exportsdistributed by email to the stakeholders across any tech stack (- no need for proprietary software).

Use Cases

Stop Guessing - Listen to Search & Social

Understand cross-industry threats and fight competition

Value Proposition Discovery

We will analyze the main competitors, their competitive approaches, market size, dominating technologies, and price structures.

Distribution Strategy for Germany

Most software companies start out selling directly to their end users. Can they continue selling directly when entering new markets?

Bridgehead Customer Acquisition

Based on the results of our Target Market Analysis, we have identified the requirements for an ideal bridgehead customer.

Bridgehead Partner Acquisition

Based on the results of our Target Market Analysis, we have identified the requirements for an ideal bridgehead partner.

Objective

Understand the customers´ needs and competitors initiatives to support implementation, training and adoption levels of the software,

What we do

C84 will analyze the main competitors through its dedicated vertical engines, social audits, and one to one interviews.

Top Results

User Groups and Reason for Buying. Main competitors, their competitive approaches, market size, dominating technologies, and price structures.​

Delivery

C84 will deliver the data and conclusions in feedback meetings and a presentation and handouts.

Services

Commissioned Research

Search & Social Listening to learn about competitors and layout future scenarios

Retained Advisory

Retained advisory relationships with a specific project, typically structured as 6 months retainer.

Search Listening

  • Personas & Use Cases

Social Listening

  • Campaigns &  Performance

Triggered Alerts

  • Alerts and Routines

Full Service

  • Completely Done-for-You

* Airtable is technically a database, used for data visualization, project management. We run reports according to your preferences against public sources and premium databases. You simply outsource the job and we call this "Done-For-You". Another option is that you hire us to walk you and your team through the process and your team remains responsible - we call this Coaching  

Step 1 - Demo
  • Expectation management based on a demo.  (this happens in a zoom call, takes 30 minutes)
  • The outcome will be clarity abound timing, budget to meet the desired level of customization.
  • We reach agreement about
    / configuration requirements,
  • / format of stakeholder involvement
  • / internal or external disclosure of findings
  • You decide if you want to place the order 
Step 2 - C84 Research
  • C84 Data Collection in Vertical Search Engines 
  • C84 Data Collection in Forums & Communities
  • Manual Sanity Checks by C84 Research Experts
  • This usually takes 5 workdays (depends upon the nature of the task)
  • C84 builds the agreed Reporting and contacts you by email.
Step 3 - Reporting
  • / Activity Reporting against agreed templates
  • / Management presentation on Zoom if ordered 
  • / Project Sign Off
  • / Talk about new activities 

Testimonials

Client and Partner Feedback

References from Corporate Executives, Startup Founders, and Investors here and on LinkedIn or Xing.

stop guessing – start listening

C84 OU is a company registered in Estonia.

Registry Code: 14492366