Competitive Monitoring

We help clients with strategic planning and competitive monitoring

What´s Next?

What´s Next

Not Sure, where to start?

👉 Let´s talk. It´s doesn´t cost anything and we can save a lot of time by figuring it out in a 15 minutes call. Click here 🖥and Calendly takes care of the rest. 

Understand our work

👉 Check use-cases and testimonials on this site. 

Scroll down to find our generic workflow. We can customize individual processes according to your requirements. - let´s talk.

Just stay in touch?

👉 Click to connect with me on LinkedIn or Xing.

Listening is a Superpower! Thanks to AI, Cloud Computing and Superfast Networks, competitive monitoring is the new norm.

Start Listening

Use Cases

Competitive monitoring is a marketing and strategy management process wherein all business landscape avenues are monitored and evaluated. Knowing what the competition will do next puts the business in the position of planning how to counter it or how to do better than the competition.

  • 1 - What does competitive monitoring mean?
  • 2 - Why does competitive monitoring matter?
  • 3 - How can C84 help you?

Competitive monitoring means learning as much as possible, as soon as possible, about the industry in general and customers, competitors, distributors, technologies in use. It includes analytics from corporate websites, blogs and forums, and other sources

To remain competitive, enterprises must adapt their business models, establish specialist data science teams and rethink their overall strategies to keep pace with the competition. Gartner.

Competitive monitoring provides:

  • Relevant and timely information about your market incumbents (suppliers, buyers, competitors) in a relatively short time
  • Improve business responsiveness
  • Better knowledge of potential threats

 

Competitive monitoring gives you these insights. We tell you about your competitors' initiatives, client base, and hopes, and fears of their client base. We listen to what the brands and individuals ask search engines and tell their social followers.

Use Cases

Many global companies have brilliant expertise in their home-turf but little understanding of their target market. One reason can be an expansion into an unfamiliar region, with a different culture and legal requirements. 🇺🇸 > 🇩🇪

  • 1 - Discover an underserved market niche
  • 2 - Find buyers looking for your products
  • 3 - Find opinion leaders in any market
  • 4 - Understand your competitors
  • 5 - Understand their customers
  • 6 - Understand their partners

Discover the opportunity. Where is the blue ocean, that arises from threats like the coronavirus? We are monitoring search traffic volume (-Google Trends) and user intent (AnswerthePublic). Statista and Premium Research gives us the latest facts.

With everybody sharing their latest thoughts and buys on social media - we can find them on Instagram or Twitter.

We easily find them on Twitter, Facebook - Linkedin Industry Groups, read their articles on Quora, Forrester, Gartner and meet them in person on Xing or again LinkedIn.

Same process - same outlets - plus their investor reports and some interviews. Did C-Level leave the company or did a shareholder sell? How good is their development team?

Same process - same outlets - maybe interviews with clients they have recently lost. Maybe they just have the same shareholders or went to the same university.

Same process - same outlets - maybe interviews with partners they have recently lost. Are they competition in other businesses? => Checklist: Conflict of Interest

Monitoring services and consulting

Another use case is a cross-industry threat. Even if you the global market leader in automotive, you don´t necessarily understand the pitfalls that arise from open stack software services. Like so many other famous fails, you may forget to take these competitors seriously.

  • 1- Data Collection 🕷
  • 2 - Sanity Checks  💻
  • 3 - Expert on Demand

Data Collection in Vertical Search Engines 🔒

Data Collection in Forums & Communities 🕷

Interviews with Execs or Tech Experts 👨‍💻

C84 - Manual Sanity Checks 👨‍💻

C84 - builds reporting and contacts you. 🚀

This project phase may take 5-14 workdays
(depending upon the nature of the task). 

Flash Consulting.  C84 will support you in private calls seven days a week and wherever you are. 

Activity Reporting against agreed templates means that the delivery format can be a customized airtable and triggered alerts. If you need special assistance, we can help you with private Zoom calls. This Service is only open to active clients.  🖥

Inspirational Work​

Services

What´s Next

What we do

👉 We gather insights from any topic discussed on the web, corporate websites, press releases, databases, social networks and investment communities.

Target Market Check

👉 The Target Market Check will make sure, your project is aiming for an objective that is worth winning. / 🚀 -

Buying Center Audit

👉 The Buying Center Audit will make sure, you know the interest and potential hidden bias. / 🚀 

Exit Strategy Advisor

👉 Either in an official mandate or in private mode, we will support your team with tools and insights, required for a smooth and successful exit process. / 🚀 -

Contact

Axel is based in Hamburg. Reach him on LinkedIn or Xing or schedule a conversation with Calendly