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We combine the power of Search Listening and
Social Listening
Discovering opportunities and threats is key to stay in business.
What makes us different?
We are working at the ad tech and legal forefront for 20 years
No bias – No conflict of interest – if any researcher has actual data – we start from there. Our Service Delivery comes as management presentation, custom databases and scheduled exports, distributed by email to the stakeholders across any tech stack (- no need for proprietary software).
Use Cases
Stop Guessing - Listen to Search & Social
Understand cross-industry threats and fight competition
Value Proposition Discovery
We will analyze the main competitors, their competitive approaches, market size, dominating technologies, and price structures.
Distribution Strategy for Germany
Most software companies start out selling directly to their end users. Can they continue selling directly when entering new markets?
Bridgehead Customer Acquisition
Based on the results of our Target Market Analysis, we have identified the requirements for an ideal bridgehead customer.
Bridgehead Partner Acquisition
Based on the results of our Target Market Analysis, we have identified the requirements for an ideal bridgehead partner.
Objective
Understand the customers´ needs and competitors initiatives to support implementation, training and adoption levels of the software,
What we do
C84 will analyze the main competitors through its dedicated vertical engines, social audits, and one to one interviews.
Top Results
User Groups and Reason for Buying. Main competitors, their competitive approaches, market size, dominating technologies, and price structures.
Delivery
C84 will deliver the data and conclusions in feedback meetings and a presentation and handouts.
Services
Commissioned Research
Search & Social Listening to learn about competitors and layout future scenarios
Retained Advisory
Retained advisory relationships with a specific project, typically structured as 6 months retainer.
Search Listening
- Personas & Use Cases
Social Listening
- Campaigns & Performance
Triggered Alerts
- Alerts and Routines
Full Service
- Completely Done-for-You
* Airtable is technically a database, used for data visualization, project management. We run reports according to your preferences against public sources and premium databases. You simply outsource the job and we call this "Done-For-You". Another option is that you hire us to walk you and your team through the process and your team remains responsible - we call this Coaching
Step 1 - Demo
- Expectation management based on a demo. (this happens in a zoom call, takes 30 minutes)
- The outcome will be clarity abound timing, budget to meet the desired level of customization.
- We reach agreement about
/ configuration requirements, - / format of stakeholder involvement
- / internal or external disclosure of findings
- You decide if you want to place the order
Step 2 - C84 Research
- C84 Data Collection in Vertical Search Engines
- C84 Data Collection in Forums & Communities
- Manual Sanity Checks by C84 Research Experts
- This usually takes 5 workdays (depends upon the nature of the task)
- C84 builds the agreed Reporting and contacts you by email.
Step 3 - Reporting
- / Activity Reporting against agreed templates
- / Management presentation on Zoom if ordered
- / Project Sign Off
- / Talk about new activities
Testimonials
Client and Partner Feedback
References from Corporate Executives, Startup Founders, and Investors here and on LinkedIn or Xing.
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Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap. He negotiated the e-commerce pilot with one of the largest German media houses and a California based e-commerce specialist.
Axel has worked with Digital Envoy for several years. Axel is very hardworking and results driven, and is always focused on providing top notch service. He has proven to be a valuable resource for our company
Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions, is truly impressive.
And, he’s a great human being and a pleasure to work with!
Axel´s expertise significantly improved the efficiency of our product road mapping, marketing, and sales automation process and finally helped us in achieving harsh deadlines. We are delighted by his proactive client support and have experienced Axel as a loyal and trusted partner.
I can only wholeheartedly recommend Axel to you as a business consultant and I hope you can enjoy the equally impressive benefit from his work as we do at Swiss Crypto Exchange
stop guessing – start listening
C84 OU is a company registered in Estonia.
Registry Code: 14492366