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Competitive Monitoring

Competitive monitoring means understanding what is happening to increase one’s ability to compete with existing and potential new competitors

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Competitive Monitoring - what it means and why it matters

Competitive Monitoring is advanced analytics and much more than watching comments on your social profiles, mobile apps or blogs. It means learning as much as possible, as soon as possible, about the industry in general and relevant competitors.

Why does competitive monitoring matter?

Gartner Research states that Advanced Analytics & Data Science are fast becoming mainstream solutions and competencies in most organizations. It allows more types of knowledge and Competitive Monitoring insights to be extracted from data. To remain competitive, enterprises must seek to adopt advanced analytics, and adapt their business models, establish specialist data science teams and rethink their overall strategies to keep pace with the competition". This will have a significant impact on the way competitive monitoring can and will be done. (Quote: Gartner)

What does competitive monitoring mean?

With all the discussion around social networks, you have heard about the potential use and misuse of advanced analytics that can be pulled from the corporate websites, blogs and forums and other sources. Your company, your brands, your team members are exposed to data collection and surveillance.

“At least 40% of all businesses will die in the next 10 years... if they don’t figure out how to change their entire company to accommodate new technologies.”

John Chambers, Chairman of Cisco System

What can we do for you?

We help you understand and implement the power of advanced analytics and social listening to increase your ability to compete with existing and potential new competitors.

The building blocks of competitive monitoring

Crawler

Competitive Monitoring gathers data from corporate websites, press releases, databases, social networks and investment communities to improve your Marketing, Sales and Support.

Tech Community

Our footprint is very much on the traditional internet, including discussions on the open web, blogs, and professional networks like LinkedIn, Quora, and Xing.

Interviewing Executives

Structured interviews with a hand picked selection of executives and industry experts can give your ambition the final touch.

Use Case

Giving you the insights to understand and enter a new market

  • Market map, profiles, buying patterns
  • Onboarding into tools & use-cases
  • Web-based coaching sessions
  • Bootcamps at your location

Get things right from the start and scale operations with a breeze

With well defined target groups and a clear distribution strategy the next steps become more like "executing the plan" instead of  "jumping from pivot to pivot".

Proof

With Competitive Monitoring, your business will direct in the right direction. The implications are accelerating each other in a positive loop, called the Virtuous Circle.

Read the Article

Frequently Asked Questions

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How much does competitive monitoring cost?

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why invest in competitive monitoring

Why invest in competitive monitoring?

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Check endorsements from industry leaders - among them are top executives from Google, Microsoft, and Cisco as well as entrepreneurs and Venture Capital firms across the globe.

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Axel's company has worked with Digital Envoy for several years. Axel is very hard working and results driven, and is always focused on providing top notch service to Sembassy's customers. He has proven to be a valuable resource for our company.

Rob Friedman, Founder and EVP Digital Envoy

Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions is truly impressive. And, he's a great human being and a pleasure to work with!

Harald Neidhardt, Founder & Curator MLOVE – Mentor & Advisor, Serial Entrepreneur MLOVE

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Rainer M. Giersch, Director Business Development Europe Government of British Columbia

Axel is an expert in the German retail business with profound insight and excellent contacts. We appreciated his professionalism and go-getter spirit.

Andreas Cohen, Chairman I-COM Global
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Still have questions? Please get in contact here.

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Why competitive monitoring matters

The term competitive monitoring is often viewed as synonymous with competitor analysis, but competitive monitoring embraces the entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data.

Competitive monitoring is the process of monitoring conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences.

Competitive monitoring is as well the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.

Our competitive monitoring program includes installing a set of activities plus corresponding workflows.

Helping you to answer these questions

  • How do you want to engage with the relevant ecosystem, identify and activate targets, partners, competition and handle things?
  • Do you have already have templates for emailers, landing pages / #hashtags / social communication plan to spread the news?
  • Are you present in local social network groups and organize info super-distribution?
  • How do leverage your investment in local social media?
  • How do you plan early user groups? And how do you deal with piloting?
  • How do you build your key performance indicators and do you already set up an Inspirational Index?
  • How do you organize peer group comparisons?

Get things right from the start and scale operations with a breeze

With well defined target groups and a clear distribution strategy the next steps become more like "executing the plan" instead of  "jumping from pivot to pivot".

With Competitive Monitoring, your business will direct in the right direction. The implications are accelerating each other in a positive loop, called the Virtuous Circle.

Read the Article