- 1 - What does competitive monitoring mean?
- 2 - Why does competitive monitoring matter?
- 3 - How can C84 help you?
Competitive monitoring means learning as much as possible, as soon as possible, about the industry in general and customers, competitors, distributors, technologies in use. It includes analytics from corporate websites, blogs and forums, and other sources
To remain competitive, enterprises must adapt their business models, establish specialist data science teams and rethink their overall strategies to keep pace with the competition. Gartner.
Competitive monitoring provides:
- Relevant and timely information about your market incumbents (suppliers, buyers, competitors) in a relatively short time
- Improve business responsiveness
- Better knowledge of potential threats
Competitive monitoring gives you these insights. We tell you about your competitors' initiatives, client base, and hopes, and fears of their client base. We listen to what the brands and individuals ask search engines and tell their social followers.
Use Cases
Instead of competing for clients in the same crowded fields, why not look somewhere new? Some compelling use cases for competitive monitoring:
- Strategic Planning
- Demand Forecasting
- Market Entry Strategies
- Innovation Management
- Mergers & Acquisitions
- Competitor Analysis
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- 1 - Discover an underserved market niche
- 2 - Find buyers looking for your products
- 3 - Find opinion leaders in any market
- 4 - Understand your competitors
- 5 - Understand their customers
- 6 - Understand their partners
Discover the opportunity.🚀 Where is the blue ocean that arises from threats like the coronavirus?💥 We are monitoring search traffic volume and user intent. Statista and Premium Research gives us the latest facts and signals.
With everybody sharing their latest thoughts and buys on social media - we can find them on Instagram or Twitter. Thanks to Corporate Blogging, this process works perfectly fine in B2B.Â
We quickly find🔒 Premium Analysts and Product Comparisons on Twitter, Facebook - Linkedin Industry Groups, can read their articles on Quora, Forrester, Gartner, and meet them in person on Xing or LinkedIn.
Same process - same outlets - plus their investor reports and some interviews. Did C-Level leave the company, or did a shareholder sell? How good is their development team?Â
Same process - same outlets - maybe interviews with clients they have recently lost. Perhaps they just have the same shareholders or went to the same university.
Same process - same outlets - maybe interviews with partners they have recently lost. Are they competition in other businesses?Â
Competitive Monitoring Services
Commissioned Research
Competitive Monitoring and & Search Listening to learn about competitors and layout future scenarios. No bias – No conflict of interest – if any researcher has actual data – we start from there.
Bootcamp
Reengineering Innovation bootcamps are practical workshops that apply Competitive Monitoring and Search Listening to find business opportunities.
Retained Advisory
Retained advisory relationships with a specific project, typically structured as 6 months retainer.
