Done-for-you listening

Listening is a Superpower

C84 offers Search and Social Listening and Business Development. 

C84 done-for-you listening

What does C84 Listening mean and why does it matter?

  • 1 - What does C84 Listening mean?
  • 2 - Why does C84 Listening matter?
  • 3 - How can C84 Listening help?

C84 Listening means learning as much as possible, as soon as possible, about the industry in general and customers, competitors, distributors, technologies in use. It includes analytics from corporate websites, blogs and forums, and other sources

To remain competitive, enterprises must adapt their business models, establish specialist data science teams and rethink their overall strategies to keep pace with the competition. Gartner

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At least 40% of all businesses will die in the next 10 years... if they don’t figure out how to change their entire company to accommodate new technologies. John Chambers, Chairman of Cisco System

C84 Listening gives you these insights. We tell you about your competitors' initiatives, client base, and hopes, and fears of their client base. We listen to what the brands and individuals ask search engines and tell their social followers.

Search Listening Social Listening Funnel.png

Why Search Listening?

April 8, 2020

I’m extremely fascinated by the opportunity to leverage billions of individual data...

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Listening Use Cases

Many global companies have brilliant expertise in their home-turf but little understanding of their target market. One reason can be an expansion into an unfamiliar region, with a different culture and legal requirements. 🇺🇸 > 🇩🇪

  • 1 - Discover an underserved market niche
  • 2 - Find buyers looking for your products
  • 3 - Find opinion leaders in any market
  • 4 - Understand your competitors
  • 5 - Understand their customers
  • 6 - Understand their partners

Discover the opportunity. Where is the blue ocean, that arises from threats like the coronavirus? We are monitoring search traffic volume (-Google Trends) and user intent (AnswerthePublic). Statista and Premium Research gives us the latest facts.

With everybody sharing their latest thoughts and buys on social media - we can find them on Instagram or Twitter.

We easily find them on Twitter, Facebook - Linkedin Industry Groups, read their their articles on Quora, Forrester, Gartner and meet them in person on Xing or again LinkedIn.

Same process - same outlets - plus their investor reports and some interviews. Did C-Level leave the company or did a shareholder sell? How good is their development team?

Same process - same outlets - maybe interviews with clients they have recently lost. Maybe they just have the same shareholders or went to the same university.

Same process - same outlets - maybe interviews with partners they have recently lost. Are they competition in other businesses? => Checklist: Conflict of Interest

Listening Services

Another use case is a cross-industry threat. Even if you the global market leader in automotive, you don´t necessarily understand the pitfalls that arise from open stack software services. Like so many other famous fails, you may forget to take these competitors seriously.

Reasons For Failure

The main reasons for failure are according to CB Insights:   Financial returns not coming quick enough – Overly ambitious business plan– Marketing in the

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  • 1- Data Collection 🕷
  • 2 - Sanity Checks  💻
  • 3 - Expert on Demand

C84 Data Collection in Vertical Search Engines 🔒

C84 Data Collection in Forums & Communities 🕷

C84 Interviews with Execs or Tech Experts 👨‍💻

C84 - Manual Sanity Checks 👨‍💻

C84 - builds reporting and contacts you. 🚀

This project phase may take 5-14 workdays
(depending upon the nature of the task). 

Flash Consulting.  C84 will support you in private calls seven days a week and wherever you are. 

Activity Reporting against agreed templates means that the delivery format can be a customized airtable and triggered alerts. If you need special assistance, we can help you with private Zoom calls. This Service is only open to active clients.  🖥

Inspirational Work​

How can we help you?

Contact

Axel Hoehnke

Axel is based in Hamburg. Reach him on LinkedIn or Xing or schedule a conversation with Calendly